Every fandom finds itself divided at times, and in K-Pop debate can get especially intense. When toy-making titan Mattel, most famous for Barbie, announced a line of BTS dolls, the hype was real! Unfortunately, the shadowed images from this past winter may not have lived up to fans’ hopes and dreams.
In January, Mattel’s senior vice president Sejal Shah Miller declared “BTS is a pop-culture music phenomenon that transcends age, culture and language.”
Miller also added “Through this partnership, Mattel will offer a new way for millions across the world to engage with the band.”
Mattel’s revealing of the dolls on Twitter received tens of thousands of Favorites and Retweets on March 26th.
— MATTEL (@Mattel) March 26, 2019
The unveiled V, Jungkook, Jimin, Jin, RM, Suga and J-Hope have triggered a wide array of responses on social media. Many netizens praised the amount of detail in the idols’ outfits. Reception to the boys’ facial features and hairstyles appears polarized in comparison.
Buzz Lightyear and Woody when the BTS Mattel dolls start singing Magic Shop https://t.co/Hg6utjQRA2
— 🧜🏿♂️ (@outroboi) March 26, 2019
They actually look alike. Mattel did a very good job on the faces in my opinion. The facer are very detailed im impressed.
But, honestly the HAIR…
They reuined it with the hair. pic.twitter.com/zvfT2PuYCE
— Yani (@Bklaht_Yani) March 26, 2019
Mattel revealing the bts dolls.
— Rose WANTS JK MIXTAPE. (@dem_jivocals) March 26, 2019
Hundreds of fans commended the toy company on a mostly good job, but lamented what they saw as a mockery of the real BTS’ hairstyles.
Some fans even took matters into their own hands and tried their hand at properly editing the boys’ signature hairstyles.
bts mattel dolls with accurate hair pic.twitter.com/LVQO6YakRk
— christina (@smol309) March 26, 2019
Others questioned how the band’s management could let such a travesty happen to their image.
i feel so bad for mattel though like they probably worked so hard and really wanted us too like them but i guess they paid more attention on the outfits which are actually pretty cool rather than their looks…..im kind of surprised bighit kind of let this happen knowing most of
— michelle (@JINSBLOWKISSES) March 26, 2019
Others believe that the doll line should or will be supported by fans, even if they aren’t thrilled by some of the features. They think that true Army will have every incarnation of the boys’ backs.
Army who will buy the doll just to support BTS: https://t.co/HRPbt69IRc
— Lαɱα (@LAMAtaegi) March 26, 2019
Send positive comments under Mattel's tweet. We need to support these endorsements so that BTS get more. We don't want ppl deterred from buying the dolls or future investors put off from a possible collaboration. #BTSxMattel #BTS #BTSDollsOfficial
— DomGia™~hiatus (@FENTYCHIM) March 26, 2019
At least one Twitter user doesn’t fault Mattel, however. They believe that BTS is true perfection, which could never be properly replicated.
yes mattels bts doll, tae version, is questionable, but I can't imagine anyone being able to recreate THAT™ pic.twitter.com/1e3cy5Xd1y
— seokjin (@vocalgodjin) March 26, 2019
Love ’em or hate ’em, the dolls are the talk of the town, and another testament to BTS’ worldwide success and recognition.