For years now, Lee Hong-ki has been cultivating his reputation as one of K-pop’s strongest vocalists. The frontman of the hard-rocking FTISLAND for nearly a decade, Hong-ki has shown off his flexible pipes by effortlessly carrying any genre he was asked to tackle, from metal to joypop to whatever this was. As such, it was inevitable that he’d strike off on his own someday with a solo album, and it was to much excitement when that day did come.
That day, actually, will be tomorrow – Nov. 18th – which will see the release of Hong-ki’s FM302, his first ever solo effort. Today, however, we got the first music video from the record.
Starring Asian Crush favorite Park Shin-hye (CYRANO AGENCY), the music video plays out more like a short film set to the album’s single, Insensible. This cinematic quality is matched by the surrounding promotional material – which included several teasers and posters – giving the entire endeavor the feel of a legitimate “event.”
It’s worth noting that FM302 is being marketed as a mini-album, and is merely a prelude to Hong-ki’s full length Japanese album, AM302. Given the ambiguous heartbreak of Insensible’s video, we can only hope AM302 provides us some sort of narrative followup when it comes out.