In a hugely shocking move, K-pop label Cube Entertainment announced the decision to remove artists Hyuna and E’Dawn, a member of Pentagon, from the agency. The firings come a month after the two K-Pop musicians admitted that they had been in a secret relationship for the past two years in August.
While many international fans welcomed the admission after months of heated speculation, a great deal of the artists’ Korean fans felt angry and betrayed at having been deceived.
E’Dawn actually attempted to respond to his embittered, angry fans, but they would not relent.
They even wrote their own ridiculous translations and interpretations of E’Dawn’s apology, then tried to cite them as evidence as to why they are entitled to their rage.
It’s one thing to fantasize about being with your favorite K-Pop Star. It’s another to personally wish to destroy his career because you’re not the one he chose and nothing he can say can make the void in your heart feel better.
In an official statement on September 13th, Cube Entertainment announced that it would be cutting ties with both idols.
“This is Cube Entertainment.
Cube Entertainment has officially decided to kick out our artists HyunA and E’Dawn from the label.
We have put in our best efforts in working with our label artists in artist management through loyalty and trust in our relationship.
After numerous discussions, it is with great pain that we have come to the conclusion that it will prove difficult for us to rebuild the broken loyalty and trust between these two artists, HyunA and E’Dawn; as a result, we have made the decision to force them out from our label.
We sincerely thank fans who have been with the two artists all this time.
HyunA and E’Dawn were two of Cube Entertainment’s hottest stars. HyunA in particular, has been performing with Sube since 2008, after leaving big three agency JYP. The motion is an unprecedented one that demonstrates that K-Pop idols are not only at the mercy of their contracts, but also that of fan pressure. With such horrible reception and punishments for choosing to date, is it any wonder that HyunA and E’Dawn hid their love from the world for so so long?
Now, Cube already appears to be backtracking from their initial, draconian decision. Just hours later, Cube’s CEO Shin Dae-name declared, “We’re discussing the issue, but it’s not confirmed.” Shin also added “The opinions of the artists are also important, so it needs be handled carefully. We’ll have a board meeting next week to discuss this issue.”
At the very least, the over-the-top turn of events truly shows that nobody is safe in this industry–and that k-pop stans need to chill out and realize they don’t own their idols.