K-pop boy band BTS (an acronym for Bangtan Sonyeondan, which translates into English as Bulletproof Boyscouts) has been killing it across the globe since they were naught but guylinered, gangster-garbed fetuses–but recently they’ve finally started getting official accolades in America as well. Back in May, they became the first Asian act to win a Billboard Music Award, beating out the likes of Justin Bieber and Selena Gomez to take home the “Top Social Artist” prize.
To give you an idea of their popularity: BTS’s loyal ARMY of fans voted with the hashtag #BTSBBMAS over 300 million times.
Suck on that, Bieber.
On Sunday night, BTS cemented their continuing meteoric rise with a second stateside win, this time earning the “Choice International Artist Award” at the Teen Choice Awards. This time, there were actually three other K-pop bands nominated (EXO, MONSTA X, and SEVENTEEN)–which just goes to show how huge the Hallyu wave has become.
Naturally, thousands of ARMYs tuned into the broadcast for the International Artist results, only for the actual announcement of their win to get sandwiched without fanfare between two other awards in the last two minutes of the broadcast.
No snippet of accompany music. Not even a quick pic of the group thrown up on the screen. The win was barely acknowledged even by the media outlets reporting on the awards show results–E News, Variety, and other publications reporting completely left BTS out of their “complete list” of Teen Choice winners.
Here’s a visual representation of how fans are feeling about this whole scenario:
Needless to say, the ever-passionate ARMY was *not* pleased by this turn on events. BTS stans took to Twitter to air out their grievances about the broadcast:
I wasted 2 hrs of my life for a 5 sec mention at the END. pic.twitter.com/sUzEXxHs22
— Glass판다 (@glasspandita) August 14, 2017
— Kpop Fan Problems (@Problems_Kpop) August 14, 2017
Yeah i wait the whole time just to see that they didn't announced bts properly so disappointed
— #YouGotNoJams (@MonsJamx) August 14, 2017
Fans were very annoyed that they put forth their full voting efforts–then tuned in for a full two-hour event that wouldn’t ordinarily have watched–only to get such a blink-and-you-missed it BTS mention.
Even the addition of the International Artist award itself was rushed, announced the day of the broadcast with only a 9-hour voting window for fans.
— Teen Choice Awards (@TeenChoiceFOX) August 13, 2017
Many blamed Bella Thorne for the brush-off, but overall fans felt like they’d been taken advantage of by the network, who knew k-pop’s huge & enthused fanbase could be counted on for viewership without putting in the requisite effort themselves.
If you need a moment to calm down, may I suggest refocusing your feels on the BTS boys themselves?
Aaaah. That’s better.
Via All K-pop