Filipino American Boys Put Up Poster Of Themselves In McDonalds To Improve Representation | AsianCrush
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Filipino American Boys Put Up Poster Of Themselves In McDonalds To Improve Representation

Otter Lee September 12, 2018 September 12th, 2018

Representation in both the entertainment and marketing worlds can be a divisive subject. Whilst frequenting McDonald’s, 21-year-old University of Houston student Jehv Maravilla noticed a glaring lack of Asian representation.

For whatever reason, the advertisements on the walls of that particular fast food joint featured no Asian models whatsoever. Inspired by the recent entertainment phenomenon and feature film Crazy Rich Asians, Jehv and his friend Christian hatched a crazy, but fun plan. In his words: “What motivated me was ‘Crazy Rich Asians,’ the movie that came out, that boosted my confidence into thinking maybe one day I could be just like that, and if I take a step and do something small like this, it could make a difference.”

They took a convincing photo of themselves holding a Big Mac and large order of fries and paid $84.99 at Office Depot to have the image blown up. They also made sure to include McDonald’s images and other touches. Next, Jehv forged a real enough looking “Regional Interior Coordinator” badge, showed up to the restaurant, and convinced them to hang up the official looking poster.

After 51 days of the photo staying up, Jehv went public, revealing the elaborate prank, and why he did it over Twitter, Reddit, and YouTube.

The Internet and the media enthusiastically responded to the wacky and ingenious stunt!

Some netizens even believe that McDonald’s should take a hint and try utilizing Jehv’s ad in an official marketing campaign. When something goes viral this quickly, it’d be foolish not to capitalize on it.

There were even other pranksters who revealed their role in similar tricks.

McDonalds eventually released a supportive official statement that declared “We take pride in highlighting diversity in every aspect of our restaurants. We applaud these students’ creativity and hope to see them in our restaurants again soon.”

Via WokeSloth