YouTuber and beauty blogger Laura Lee is facing major repercussions for some ugly, racist tweets she posted several years ago.
The 29-year-old social media influencet enjoyed over four million subscribers and numerous product deals until her past racist statements came to light. In particular, Lee’s tweets appear to target black and Asian people and make offensive generalizations about their appearances and social standing.
In one awful example, Lee mocks Asian people’s eyes, insults their intelligence, and uses the extremely offensive racial slur “gook” in a hashtag. In another, she implies that black people deserve the police brutality they face because of the way they dress.
Lee attempted to run damage control and delete the offensive tweets, but her brand and image were already sullied by her blatant discriminatory statements. A cringeworthy apology video where Lee promises that she is a different person now only caused netizens to hate her even more, criticizing her fakeness, selfishness, and bad acting.
In the video, called “My Apology,” Lee says: “I’m so sorry. I’m so sorry to you guys. It hurts me so bad to disappoint you all who have supported me for many years. I know that I’m better than that person.”
Lee is estimated to have lost as many as 400,000 of her followers. Additionally, her line of fashion and beauty products will no longer be carried by or associated with several major companies.
ColourPop, Ulta, BoxyCharm and Morphe all ended their retail partnerships with Laura Lee and Laura Lee Los Angeles products.
“We do not, we do not understand how someone can tweet something like this,” BoxyCharm’s CEO was quoted as saying. “This is a very disturbing tweet. We are against anything like that.”
Diff Eyewear also denounced Lee’s comments, adding, “We’ve taken this issue very seriously and do not support the comments that were made.” They pulled Lee’s Peachy sunglasses.
Ulta followed suit and announced their withdrawal of support for Lee and her products on Friday.
Meanwhile, “My Apology” and Laura Lee’s downfall have become memeable jokes.
It’s going to take a lot of creams and way more money to make this wrinkle disappear!