Baby Shark, the ear-bleedingly popular, impossible to forget South Korean take on an American children’s song has become a monster hit. Pinkfong’s viral cover first debuted in 2016 and the song has continued to infest the zeitgeist ever since with celebrity covers around the world. Everyone from Ellen Degeneres to James Corden with Sophie Turner and Josh Grobin have released their own take on the super annoying song.
Today, Pinkfong’s Baby Shark Youtube video boasts over 2.2 BILLION views. The song is likely to come on your favorite TV show or play on the iPad of some unfortunate, neglected child in public.
Even K-Pop groups like Red Velvet are often challenged and forced to dance to the abomination of the idiotic ditty.
Love it or hate it (I definitely hate it), Baby Shark’s proven influence cannot be denied and its legitimacy had further been recognized as of 2019. This past week, Baby Shark hit the #32 spot on Billboard’s Hot 100, ranking up there with the likes of Arianna Grande, Imagine Dragons, and Post Malone. Apologies to Ellie Goulding and Lil Wayne.
The song was reportedly streamed over 20 million times and downloaded 3,000 the week of January 12th, 2019–a week that will surely go down in infamy. We may never know just how many lives were ruined by its sheer horror.
It just goes to show that one does not require lyrical or musical complexity to rank highly in this day and age. Pinkfong’s version isn’t even the original one if you go digging hard enough. Baby Shark has also wreaked havoc on pop culture in Germany, and it was a staple of American summer camps before then.
Baby Shark has even found its way into the government. The rightwing Liberty Party in South Korea’s legislature started using the song to promote their candidates last spring. Smartstudy, the company behind Pinkfong attempted to sue them for copyright infringement, only to suffer a different lawsuit from someone claiming they had penned the song.
It all makes me think about how some baby shark embryos are actually known to cannibalize each other in the womb–doo doo doo doo doo doo.