People spend their entire lives trying to attain luscious locks and volume. As they age, they take great pains to buy medications, lotions, styling products, and even wigs in order to maintain their hair. One Japanese baby girl by the name of Chanco is already making a name for herself as a hair model for Pantene.
At just a couple months old, the infant became a viral Instagram sensation for her voluminous, luminous mane of black hair, the kind that debutantes and Disney channel princesses would surely envy.
On January 7th, Chanco starred in a new ad campaign with Japanese television personality Sato Kondo, who has became a hair icon after choosing to embrace and not dying her gray hair.
Yoshiaki Okura, P&G Japan Hair Care Associate Brand Director says “We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support.”
As you can see in the photo below, Chanco is a total pro in front of the camera and naturally embraced her role as a hair model.
Chanco also got to showcase her acting abilities in a super cute fairytale themed short called “The Hairy Tale.”
Of Chanco’s star power and likability, Okura also added “We feel Chanco’s beautiful hair has strong power that makes people positively move forward.And we also support her mother’s positiveness to post wonderful moments with Chanco.”
When asked what fans could expect from Chanco’s hair in the future, her mother Kano claimed “I prefer to keep her hair long, and in the future I want to try some new arrangements, like braids.”
When asked if there was a special secret or strategy for keeping Chanco’s hair so beautiful, Kano said “Brushing and just let her live as she is.”
You can follow Chanco and her hair adventures on Instagram. Handle @babychanco
Via Via People